The "Electric City"

City of Horton

Business of the Month

Rainbow Communications

  By Darlene Rake 

     January 17, 2016


    Rainbow Communications, established in 1952, has been in business now for sixty-three years. The company has offices in Horton, Hiawatha, Seneca, and Sabetha, with the corporate headquarters located in Everest. With a workforce of fifty employees, Rainbow provides telephone, internet, and video services.

    Jason Smith, Assistant General Manager, says one of the goals of Rainbow is to support the communities that they provide service for. “We do this in different ways such as through donations and staff volunteerism,” Jason noted. “It is very important for us to be engaged in our communities.”

    Jason spoke of some of Rainbow’s current projects, including launching a hosted PBX service this year. This will allow their customers to have the functionality of a business phone system, but with decreased equipment cost.
As agriculture is a major business in the areas that the company serves, Rainbow will also be developing a wi-fi system that will cover a farmstead.

    “This will allow the farmer to communicate with the devices on the farm, such as monitors, equipment, and such,” Jason explained. “We are calling this our Smart Farm Solutions.” And as their customers’ bandwidth needs are constantly growing, Rainbow is continually upgrading facilities to provide higher capacity connections to meet that demand. “Some of these connections include bringing fiber optic service to business districts and anchor institutions within the towns that we serve,” Jason said.

    In addition to those projects, Rainbow is working to bring additional High Definition Channels to their video lineup. Future plans for the company will include continuing to look for broadband services that enhance their rural service areas.

    Challenges for Rainbow lie in keeping up with changing technology as a smaller company. Lowest pricing may not always be available through them, but there is a commitment to the communities that they provide service to. To address this, Jason says that they have been proactive in trying to anticipate changes and have made plans accordingly to meet their customer needs.

    In spite of that challenge, Jason said that he finds it to be exciting that their business is in a constant state of change. “Technologies that used to last for ten to fifteen years before being replaced now last only two to three years.”

    “I also like to think that we are making a difference in the communities that we serve,” he continued. “No only with services, but with the relationships we have built with our customers.”

    One of those relationships includes the City of Horton, who Jason says has been very good to work with when it comes to completing upgrades to Rainbow’s systems. The City of Horton has many needs for broadband service since it includes the school district, the hospital, and other business customers.

    “Providing service to these locations, along with residential customers, helps us to meet our mission,” Jason explained. “We want to be the service provider that our customers can count on. With that being said, we want to be a partner that contributes to the success of current business customers and anchor institutions in Horton. We are also excited about building new relationships with the new businesses that have come to town.”

    You can find Rainbow Communications online at Through the website, customers can access their account and email, shop available services, and find information for customer service and 24/7 technical support.

    Rainbow Communications is located at 126 West 8th Street in downtown Horton. Office hours are 8:00 a.m. to 5:00 p.m. Their phone number is 1-800-892-0163.